RMarket contains custom reporting capabilities that allow you to compare store performance in terms of penetration to the market. You will also be able to understand market potentials like how many 205/70R15 S rated tires are on the road in the Orlando Market. Understanding by the numbers where we are will guide us to where we want to go.
RMarkets functionality lies inside our basic version of the program. The basic version contains market data that we have compiled into one application called the ranking report. In the ranking report you will find tire size demand ranked by the number of tires that are expected to be sold in that size this year. You will also be able to identify exactly what vehicles take each fitment.
The full version of RMarket utilizes your company’s sales records and makes direct comparisons to the market data. From this we gain much more information and flexibility. When we make a direct comparison between sales and the opportunity for sales in any given market, we can find both your coverage of the market by tire size and your penetration into it. Coverage tells you what percentage of the top fitments you cover while penetration is a direct comparison of your unit sales to the number of units that will be sold this year. We have also broken penetration down into sizes so you can easily compare over performing and underperforming sizes. This report is best used to identify product price or selection opportunities for change.
Like to learn more about R Market? Contact us here.
